Shu Uemura’s Summer 2012 Eye Collection

Beauty — By 88DB Knowledge on July 9, 2012 3:14 pm

“This spring is all about fresh air, warm light and an overall comfortable mood – much like a field of blooming flowers. Orange will be a colour to spot for. Heavy and complicated make-up will be redundant, with a strong emphasis on texture and playing with the senses.“

Spring Summer runway trend from
shu uemura
International Artistic Director
Mr. Kakuyasu Uchiide

This spring/summer, get creative with shu uemura’s new eye collection for Summer’12. With 19 new shades to experiment with, the shu uemura eye shadow catalogue now features a total of 71 spectrums of colours.

shu uemura - Summer 2012 Eye Collection

Available from June 2012 onwards, the colours of this season can be described in three words, “sheer, shimmery and sparkling”. Inspired by the reflections on the surfaces of lakes in summer as they transform into tranquil mirrors, each new colour promises tempting combinations to play around with wherever your mood takes you. Whether it may be demure girly innocence, romantic and alluring, or sparkly hot and smoldering.

creamy and silk smooth eye shadow

When the boring’s away, textures come out to play. With nine different shades for you to choose from, shu uemura’s silk smooth eye shadow and creamy eye shadow range will bring you an infinite amount of possibilities.

The innovative silky texture boasts chiffon-soft texture that allows you to glide on long-lasting sparkles evenly, in just one sweep. Glitter sets instantly, creating a sparkly finish to accentuate and enhance the eyes. Great for layering over other eye shadow colours or even as a top coat!

In two versatile varieties, either as a primer or for defining eyes, the creamy eye shadow range features a new ‘surface smoothing technology’, which helps to create a smooth surface without a single trace of stickiness.

Need some inspiration?

For a real va-va-voom look, play with shades of blue, green and gold to create a summery look that captures both the drama of colours and the exquisiteness of glittery hues.

shu uemura - Summer 2012 Eye Collection

For something a little more natural, fuse the warmth of pinks and browns together with subtle shimmery textures to create a standout effect.

The new collection has been launched at all shu uemura beauty counters from June 2012 at $22 per pressed eye shadow refill. Knock yourself out with new glitters, new textures, and new possibilities!

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